Pirana
Brand Story
- The story of Pirana was born with a story of a place. Our style components are based on art deco style, minimal approach, flamingo form, and the spatial aesthetics of Mediterranean and Nautical styles.
- The formal character of our brand emerges from the heart of an animal character: the Flamingo!
- After examining this bird from the point of view of form and content, the following results were obtained:
- Face: Feminine and has the energy of water, fire and wind
- Appearance: Soft and curved geometry, elegance in lines in the style of streamlining in industrial design, contrasting colors but not sharp, minimal and feminine style, sexy forms and guitar form
- Meaning: Experiencing a soft and pleasant atmosphere and food with feminine, girlish, Persephone, Aphrodite, peaceful, positive but seductive qualities, flamingo dance, and fiery female dancer.
- Spirit: Secret eroticism, lyrical atmosphere, pleasure, joy and mystery
Color Palette
Pirana's main color palette has been chosen with a visionary obsession, based on the concepts raised in the brand's storytelling and also according to the color space of the brand's products; This category includes meat-based cooked foods with a health-oriented approach and the presence of a wide range of products related to nature, including vegetables and green salads.
Pirana achieved a unique visual identity where customers fell in love with taking selfies, which made us have +4,000 Instagram followers in less than a month with a minimum advertising budget
Credits
Company
Pirana
Client
Piran Brothers
Roles
Brand Identity
Storytelling
Logo & Visual Identity
Packaging
Social Media Strategy
Official Docs
Storytelling
Logo & Visual Identity
Packaging
Social Media Strategy
Official Docs
Creative Director
Mahan Ghazanfari
Brand Strategist & Storyteller
Aveis Salman
Graphic Designers
Hooman Alizadeh
Ali Sadra
Ali Sadra
Interior Designer
Vahid Piran
Photograper & Videograper
Arshia Akhavan
Starter & Master Chef
Ramin Abbasi
