el.Shop

Our goal was to present a different approach to pet-related businesses (petshops, veterinarians, etc.) in the stereotypical and uncreative use of animal faces or body parts.

We first explored the concepts of the word "Petshop". Then we created an integrated logo that can convey the two main concepts in this business (Pet + Shop) to the audience in the easiest and most readable way possible. As a result, we have once again struck a balance between distinguishing the logo (independent identity) and its relevance to its business.